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New York Swagger, Austin Soul

I specialize in helping companies cut through the noise and tell stories that will appeal to target audiences and increase brand recognition.


My ideal clients are technology startups that need help telling their story to audiences that include current and potential investors, consumers, employees, and partners. 


I've worked with BlackLocus, Edmit, LandOnEarth, Neuro-Insight, Rollick, and Wellbody. I love to give back and have taken on pro bono projects for Impact Austin and Texas Pets Alive.


Throughout my career, I've worked with B2B and B2C brands large and small -- including Bloomfire, AT&T, Chevrolet, The New Yorker, SpareFoot, The University of Texas, and many more.

I spent four years at FleishmanHillard, a global PR and digital marketing agency, and seven years managing PR agency partners while working in-house for brands. 

My expertise includes PR, social, and content strategy creation as well as supporting campaign management and execution. Content creation experience includes brand messaging, websites, articles, surveys, social media, infographics, and videos. 

My blog, Tasty Touring, was named Best Local Food Blog in The Austin Chronicle two years in a row. I was also a founding board member of the Austin Food Blogger Alliance. 

An Austinite since 2003, I live in Windsor Park with my husband Adam and our two children, Bess and Juniper.

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